Using psychology to improve your customers’ experience on your website

1. Mirroring

The landing page of an adventure website shows a person experiencing the outdoors. Lets Drift — Stay Curious

2. Social Validation

https://drpatriciamurugami.com/
Life coach showing places she has been featured on to create the trust aspect: Dr. Patricia Murugami — Become Your Next Best Self (drpatriciamurugami.com)

3. The psychology of color

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Mercy Kabiria

Mercy Kabiria

Just another designer with a lot of stories